Context: Riding the Wave of Engineering's Initiative to Fix UX

Dotdash Meredith migrated its newsletter preference center—serving 57.8M subscribers across 160+ newsletters and 40 brands—to a unified platform. Tasked with designing the front end experience as no usable design assets were available, I went beyond the initial scope to address UX challenges in the legacy system, improving user satisfaction and engagement.

The Problem: People are tired of jumping through hoops just to stop unwanted emails

Managing newsletter subscriptions was frustrating due to a cumbersome process, making it hard for users to unsubscribe or manage multiple subscriptions. This inefficiency hurt user satisfaction and brand perception. Improving the experience boosts retention, ensures compliance, and strengthens brand reputation—critical for a leading digital publisher.

Let’s zoom in onto the user pain points of the legacy newsletter preference center at DDM

The Solution

1. Streamlining user experience with dedicated pages

• Reduces Overwhelm: Separates tasks to minimize confusion.
• Enhances Focus: Allocates one task per page for clearer engagement.
• Simplifies Navigation: Declutters interface, streamlines action discovery.

2. Simplified: one-click unsubscribe

• Eliminates Steps: Transforms a three-step process into a single click.