Dotdash Meredith migrated its newsletter preference center—serving 57.8M subscribers across 160+ newsletters and 40 brands—to a unified platform. As the sole designer for the front-end experience, I expanded beyond the initial scope to address UX challenges in the legacy system, enhancing both user satisfaction and engagement.
Managing newsletter subscriptions was frustrating due to a cumbersome process, making it hard for users to unsubscribe or manage multiple subscriptions. This inefficiency damaged both user satisfaction and brand perception. A better experience would boost retention, ensure compliance, and strengthen brand reputation—essential factors for a leading digital publisher.
Reduces overwhelm and enhances focus.
Saves 2/3 of time spent on task.
